Matt Sibler is a visual artist who is based in Chicago. He teaches photography classes at Chicago College and his work has been featured in many prevalent art magazines. Sibler turns advertisements into art by digitally removing the poles that connect the signs to earth. He mainly focuses on fast food chain signs or gas stations. This focus allows viewers to analyze the depth and power that marketing and advertising has on the consumer, on what seems to be just a intimate object passed by in daily life. He references the power of persuasion in communication, which is what he is trying to explore through is digital art.
Looking at his work made me question the influences that advertisements have in my life. Marketing has a big impact in my life, since I am working in a marketing internship. Advertisements can also be seen as propaganda, so as an International Affairs major analyzing the affects psychologically appeals to me. The Floating Logos series is Sibler’s most intresting and popular work. These works appealed to me personally because I see the poles as a metaphor for the pedestal that people put certain franchises and businesses on. Which therefore highlights the domination that marketing has on everyday life of a consumer.
Nam June Paik is known as the father of video art because of the large impact he had using electronic images in multiple ways. Paik has has done television projects, installations, performances, collaborations, and developed new ways to employ tools. A quote that I found of his really emphasized his style to me, when he said he wanted to, “shape the TV screen canvas as precisely as Leonardo, as freely as Picasso, as colorfully as Renoir, as profoundly as Mondrian, as violently as Pollock and as lyrically as Jasper Johns.” He wanted to show the world that art didn’t need to be conventional or be used out of the standard mediums many other artist use. Applying the growing importance of technology in daily life of global citizens, due to globalization, makes his art more connectable. Using technology allowed him to complete this mission because his art stimulates conversation about the power and beauty of his pieces, resulting in a great impact on media culture.
This summer I saw Buddha Watching TV and my original thoughts were, what was the concept behind this and what was the meaning of this work. I had came to the conclusion that it meant that technology, in this case television, is an escape for people and allows them to become more serene and calm. But after reading more about the piece, I also see it as television is watching people since the Buddha is also being monitored behind the screen;maybe acting as a representation of everyone that sits down and watches television every night.I found Electronic Superhighway to be an interesting piece because we used to only be connected to people by highways and traveling, where as now we have access to media allowing us to be notified what is happening on the other side of the country at the click of a button. Globalization and industrialization have enhanced the connectivity of society and I that is what stays with me from this installation. Which is part of his idea since he is representing coming to America from South Korea, with the size of the piece and the bright colors- in order to express his thoughts and feelings, making a connection with the viewer. The Megatron/Matrix piece was harder for me to make an initial connection with since there are multiple images that are being played and making the connection between the switches was harder for me. I almost view it as a story of Paik’s life, with the Asian lady to the sea and then to the American flag. It shows a progression of his life and the impacts they have on his work, and putting his life on large television screens complete the circle. Enhancing how connected our global society as a whole is connected together through media because the people we hear about in different countries can later make a difference in our lives.
I think that digital art is a modern art that infuses techniques from common art classes with technology which gives it the option to employ various mediums.
I think some important features for the future of digital art is the increased popularity in blogging and social media since technology has advanced greatly. Also people are more open to new art forms and concepts, so this is an advantage for digital art. The increase in accessibility to the general public is also a great advantage. However, some limitations would be that parts of the public are close minded about what art is, so digital art might not get as much recognition and appreciation that is deserved.
My personal aesthetic:
My first gif I chose because it represents me in two ways. I am involved in Alpha Mu Sigma on campus and we are the honeybees and the other connection is that my favorite word is zesty, so therefore I love lemons.
I love the movie stick it and I did gymnastics for a short period when I was younger, before I fully focused on ballet. I am really interested in time lapse and this kinda reminds me of it but how this gif was made is really intriguing to me.
Whales are my favorite animal and looking at this seems so simple but I know through out the course I will realize how complex it can be to make digital art.
I chose this gif because I am obsessed with corgis. My goal in life is to get a tan corgi and name him baguette, since I am equally obsessed with carbs. There is also a really nice corgi, named Arrow, that I see on campus all the time! Also the technique on how this was made is curious to me!